Color is not claimed as a feature of the mark.
"AUGMENTED REALITY"
The mark consists of a square filigree design. Inside the filigree are the stylized words "JACK DANIEL'S" arched over the words and numeral "OLD NO. 7 BRAND". The words and numeral "OLD NO. 7 BRAND" are enclosed within an oval with a filigree design around it. The oval and filigree design are above the stylized word "AUGMENTED". The word "AUGMENTED" is above the stylized word "REALITY".
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
JACK DANIEL'S OLD NUMBER SEVEN BRAND AUGMENTED REALITY; JACK DANIEL'S OLD NO. SEVEN BRAND AUGMENTED REALITY