Color is not claimed as a feature of the mark.
"SOUTHWESTERN MICHIGAN" AND "COLLEGE" AND "1964"
The mark consists of an image of an open book with the words "KNOWLEDGE FOR ALL", in all capital letters, written across the open pages, overlaid on a shaded pyramid with the date "1964" below the pyramid, all inside a hexagon. Centered above and partially surrounding the hexagon, inside a larger circle, are the words "SOUTHWESTERN MICHIGAN" in all capital letters. Centered below the hexagon inside the larger circle is the word "COLLEGE" in all capital letters. The image of three (3) Dogwood flowers appears on each side of the word "COLLEGE".
SOUTHWESTERN MICHIGAN COLLEGE KNOWLEDGE FOR ALL NINETEEN SIXTY FOUR