The mark consists of background that fades from green to gray and an artistic rendering of blue sun; in front is a drawing of a woman with olive skin, pink lips, brown and white eyes, and yellow, brown and black hair wearing a yellow and purple flower lei and a yellow flower in her hair as well as a green, white, and blue dress, and holding a brown, black, and white ukulele. In front are the brown stylized words "HAWAIIAN PARADISE COFFEE". Below are the words "QUALITY, EARTH FRIENDLY, SUSTAINABLE COFFE" in brown and below these words is a geometric floral pattern with flowers and palm trees embedded in blue, green, and yellow-green and below this is the term "NET WT 24 OZ (680g)" in green.
The likeness (or, "portrait") in the mark does not identify a living individual.
The color(s) blue, olive, pink, brown, white, yellow, black, purple, yellow-green, and green is/are claimed as a feature of the mark.
"HAWAIIAN" AND "COFFEE" AND "QUALITY, EARTH FRIENDLY, SUSTAINABLE COFFE" AND "NET WT 24 OZ (680G)"