Color is not claimed as a feature of the mark.
The mark consists of The 'Aloha for Everyone' slogan for the Haole Hawaiian LLC. The typography is hand lettered with a tropical style, the typography also has a slight italicization leaning towards the right. The word 'for' is vertical, and is read from bottom to top. The 'H' in the word 'aloha' is made from the 'H' logo of the Haole Hawaiian LLC, which is the connection of two palm trees with a hammock in the middle, and a man with a hat is in the hammock.