Color is not claimed as a feature of the mark.
The mark consists of the word FinancYOUcation. All of the letters are lower cased with the exception of the word YOU. Those letters are capitalized and the letter "O" of the word YOU has a dollar sign inside of the letter, and two flowing arrows that make up the letter "O" with a graduation cap above the letter "O".
FINANCE YOU CAT ION $
FINANCE YOU CAT ION $; FINANCE YOU CAT ION DOLLAR