Color is not claimed as a feature of the mark.
"MOCHA COFFEE", "AL YEMEN", "AL MAKHA", THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "BUNN MOCHA", AND THE DESIGN OF THE ARABIAN PENINSULA
The mark consists of the wording "MOCHA COFFEE" appearing inside a curved arch shaded to look like wood. On the bottom is another curved wooden shape that contains Arabic characters. Between the two arches is the design of a map of the Arabian Peninsula with "AL YEMEN" in a large font and a dot with "AL MAKHA" next to it near the bottom. There are two small ship designs in the oceans next to the map.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The English translation of "AL YEMEN" and "AL MAKHA" is "The Yemen" and "The Makha", respectively. The non-Latin characters in the mark transliterate to "BUNN MOCHA" and this means "Mocha Coffee" in English.