Color is not claimed as a feature of the mark.
The mark consists of the words "WILD JOHN" stylized with the tops of the "W" "I" "L" "D" "J" "H" "N" letters forming tree outlines and the top of the "O" letter forming a breaking wave, with an element of outdoors designed into each letter, namely, the "W" includes a person backpacking on a mountain, the "I" includes a river, the "L" includes a buck, the "D" includes a person fishing, the "J" includes a person mountain climbing, the "O" includes a person surfing, the "H" includes a person scuba diving, and the "N" includes a person skiing.