42 Providing temporary use of non-downloadable software for use in the collection, integration, curation, evaluation, and analysis of data utilizing information retrieval and data analytics in the field of medicine and healthcare; platform as a service (PAAS) featuring computer software platforms for use in cloud-based data marketing; providing use of on-line non-downloadable computer software for the purpose of optimizing the performance and effectiveness of online and offline advertising and marketing campaigns to track, capture, analyze, target, share and monetize user, demographic, lifestyle and behavioral data and information from online website traffic and multiple third-party sources; providing temporary use of non-downloadable software to track, capture, analyze, target, share, and monetize user and demographic information from online website traffic and multiple third-party sources; providing temporary use of online non-downloadable software in the field of website audience analysis to collect, manage, integrate, analyze, monitor, and track the activity of web users, all for the purpose of optimizing the performance and effectiveness of online and offline advertising and marketing campaigns; software as a services (SaaS) for collecting, analyzing, and reporting activity of a user or a group of users participating in one or more computer networks; providing temporary use of online non-downloadable software to access user data and evaluate user behavior using algorithms, machine learning, and artificial intelligence in the fields of medicine and healthcare