The color(s) dark blue, light blue, red, yellow, orange, white, and gold is/are claimed as a feature of the mark.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "ZÌ 1914 NIÁN YILÁI JIAZÚ YONGYOU HÉ JINGYÍNG" AND "ÉWÀI FÈIYÒNG"
The mark consists of a quadrilateral carrier design in a gradient of light blue on the bottom to dark blue on the top, with a rounded top and smaller overlapping red parallelogram on the bottom, and where the word "MOUNTAIRE" appears in large stylized typeface in the middle in a gradient from yellow on the top of the letters to orange on the bottom of the letters, all with a red drop shadow, and where the letter "T" features a long yellow pennant edged in red flowing to the left. Above the word "MOUNTAIRE", are five Chinese characters in yellow, arched along the top of the design and flanked on either side by small yellow squares and thin red curved lines above and below the wording. Three Chinese characters appear in white within the parallelogram along the bottom of the design. The quadrilateral and parallelogram designs are outlined in a thick line which alternates in a gradient from yellow to gold, with a second outline in red. Above the foregoing, a single Chinese character in dark blue appears to the left of the term "1914" and ten Chinese characters in dark blue appear to the right of the term "1914", which are curved around the top of the design and flanked on either side by small red squares, and covered by a thin curved dark blue line. Other than the aforementioned use, the color white represents background and is not claimed as a feature of the mark.
MOUNTAINEER NINETEEN FOURTEEN; MOUNTAINEER ONE THOUSAND NINE HUNDRED AND FOURTEEN; MOUNTAINEER ONE NINE ONE FOUR
The non-Latin characters in the mark transliterate to "Zì 1914 nián yilái jiazú yongyou hé jingyíng" and this means "Family owned and operated since 1914" in English; "Éwài fèiyòng" and this means "Premium" in English; and "Zhèngban baoshan" and this means "Genuine treasure mountain" in English.
Trademark: 88359745
