35 Management and operation of stands, shops and a chain of stands and shops; retail and wholesale marketing; supply and management of chain of stands and shops selling sunglasses, eyeglasses, optics, accessories for spectacles, contact lenses, accessories for all these, cases and fashion accessories; supply and management of an online store selling sunglasses, eyeglasses, optics, accessories for spectacles, contact lenses, accessories for all these, cases and fashion accessories; organization, management and operation of a customer loyalty program; advertising and marketing, among others, through the Internet