The colors red, gold, brown, and white are claimed as a feature of the mark.
"ALL NATURAL & ORGANIC", "PURE", "GRADE A DARK COLOR", AND "ROBUST FLAVOR"
The mark consists stylized wording all against a background of a red maple leaf with a brown stem. First, the words "THE ATHLETE'S CHOICE" are in red on a gold ribbon. Underneath are the words "ALL NATURAL & ORGANIC" in white. Underneath that are the words "PURE FUEL" in a gradient from gold to white. Underneath that are the words "GRADE A DARK COLOR" in white and underneath that are the words "ROBUST FLAVOR" in white. All other instances of the color white represent background only.
THE ATHELETE'S CHOICE ALL NATURAL AND ORGANIC PURE FUEL GRADE A DARK COLOR ROBUST TASTE