The colors dark blue, white, gray, black and brown are claimed as a feature of the mark.
"ORIGINALE", "PIZZA" AND "AL TAGLIO"
The mark consists of a dark blue rectangle upon which is a brown rectangular line broken on top with the centered word "ORIGINALE" and broken on the bottom with the centered wording "AL TAGLIO", with both words in script form and in brown; in the middle of the rectangle is the wording "KE PIZZA" in white with gray speckles in capital letters, with black shadowing, and with the letter "K" stylized like a pair of scissors; the letters "I" is underscored by a white line and appearing beneath the line is the wording "BY MASSIMILIANO SAIEVA" in white stylized type with a white dot appearing before, and a white dot appearing after, the wording; the white background is not claimed as a feature of the mark.
The English translation of "ORIGINALE" in the mark is "original" and the English translation of "AL TAGLIO" in the mark is "by the cut" and "by the slice".