Color is not claimed as a feature of the mark.
The mark consists of the wording rentalview360 where the word "rental" begins with a capital "R" and is in bold font, and the word "view" begins with a capital "V", and "360" is in bold font. There is a three-quarters circle around the "360" where the top point of the circle starts and ends at the top and bottom of the number 6.
RENTAL VIEW THREE HUNDRED SIXTY