The color(s) red, green, tan, white, black and purple is/are claimed as a feature of the mark.
The mark consists of an arched red banner with a white line at the top and at the bottom with the stylized wording "HANNAFORD" appearing in the color white and located between the lines. Below the banner is the depiction of a red tomato with a green leaf, a tan loaf of bread, two red cherries having tan stems, a green bell pepper with a green leaf to the left, and purple grapes with a green leaf above the grapes. The color black appears in the outline of the banner, fruit and vegetables as well as in the shading and triangle just below the depiction of the cherries and bread. The color white also appears in the triangle shown below the depiction of the bread and cherries.