The color(s) Red, black and white is/are claimed as a feature of the mark.
The mark consists of a figure of 3-dimensional twisting red scarf shape standing on the top, four black stylized Chinese characters between the figure and black stylized English wording "SHANGHAI STORY" on the below, which is based on a white square background.
The non-Latin characters in the mark transliterate to Shang, Hai, Gu, Shi and this means Up, Sea, Old, Thing in English.
The wording SHANGHAI STORY has no meaning in a foreign language.