The mark was first used anywhere in a different form other than that sought to be registered at least as early as 03/01/2009
The mark was first used in commerce in a different form other than that sought to be registered at least as early as 03/01/2009
The color(s) purple, white, green, light green, dark green, light blue, yellow, orange, and red is/are claimed as a feature of the mark.
"HAWAIIAN SHAVE ICE FRANCHISE"
The mark consists of a dome of shaved ice within which are the shapes of continents in purple such that the dome looks like the earth and with wedges of color representing the following different colors of shaved ice syrup from right to left: light blue, light green, yellow, orange, and red. The dome of shaved ice is on a green and dark green cup. The cup of shaved ice is outlined in white and centered in a purple circle. The stylized word "ULULANI'S" is purple and wraps around the top of the circle and has a purple flower to its right and a purple flower to its left. The stylized words "HAWAIIAN SHAVE ICE FRANCHISE" wraps around the sides and the bottom of the circle and has a purple flower positioned between the words "HAWAIIAN SHAVE ICE" and "FRANCHISE". The white background is not claimed as a feature of the mark.
The English translation of "ULULANI'S" in the mark is "DIVINE INSPIRATION".