The color(s) purple, red, white, yellow, green, beige, brown, peach, black, blue, and orange is/are claimed as a feature of the mark.
"NEW"
The mark consists of a square with purple border featuring the term "NEW" in red with white outline at the bottom right corner of the square. The inside of the square is yellow at the bottom, changing to a pattern of light and dark green alternating stripes radiating from the center of the square. Two beige playing cards with brown border appear inside the square, with the top card featuring a red heart with white outline in the top left corner and a red letter "A" with white border in the top right corner. The top card also features a girl outlined in white with peach skin, large brown eyes with black pupils and white eyeball, brown hair in braids, brown eyebrows, red lips and tongue, white teeth, blue and white cheek makeup, white and black skull earring, purple top with one sleeve and yellow and orange detailing, purple skirt, orange and peach belt, and purple hat with yellow underside and yellow and orange ribbon and jack-o-lantern. Two partially obscured white stars appear to the top right of the playing cards, and one partially obscured white star appears to the lower left of the playing cards.