Color is not claimed as a feature of the mark.
"GRILL" AND "GOOD!" AND "GLEN ROSE, TEXAS"
The mark consists of a straight-on, cartoon-style coyote head with floppy ears and goofy eyes. The design is symmetrical except for the eyes which are concentric circles. One eye is larger, and set higher on the face. The other is slightly smaller, lower on the face, and has additional concentric circles to give a crazy look to it. The face is centered on a circular background with the words "LOCO COYOTE GRILL" in a stylized font placed in a circular manner. "LOCO" is at the top of the circle, "COYOTE" on the left, and "GRILL" on the right. The words "CRAZY GOOD!" are in a stylized font, and are toward the bottom of the design over a simple banner with a positive arch. The words "GLEN ROSE, TEXAS" arched below the banner.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The English translation of "Loco" in the mark is "crazy".