Color is not claimed as a feature of the mark.
The mark consists of stylized wording "BOHEXINQIYUAN" with letter "B" and "X" in upper case, also there's a wing design between letters "E" and "X", below the wording is five Chinese characters with a dot between the second and third Chinese characters.
The non-Latin characters in the mark transliterate to "BO HE XIN QI YUAN" and this means "learned; plentiful; rich", "millet"; "core"; "open; start", "origin" respectively in English.
The wording "BOHE, XINQIYUAN", "BO HE" as a combination and "XIN QI YUAN" as a combination respectively has no meaning in a foreign language.