The colors black, pink, and white are claimed as a feature of the mark.
The mark consists of a black circle, within which are (1) crystalline-patterned sparkling white stylized characters that read "40fyd+" arranged horizontally and evenly within the black circle, and (2) pink dots that form an arrow pointing to the right, arranged horizontally and evenly underneath the "40fyd+" and contained within the black circle.
FORTY FYD PLUS; FORTIFIED PLUS