35 Production of television and radio advertising; advertising services; business administration and business management services; customer loyalty services for commercial, promotional and/or advertising purposes; incentive award programs to promote the sale of products and services of others; retail store services and online retail store services, both featuring films and programmes for television and radio, data recordings including video, audio, still, and moving images and texts, computer software, educational software, electronic and video games, instructional and teaching apparatus and instruments, cinematographic and photographic films, sound and video recordings, computer software for use in downloading, storing, reproducing and organising audio, still and moving images and data, CDs, CDIs, CD ROMS, DVDs, discs, cassettes and other data carriers, books, printed matter, manuals, printed publications, instructional and teaching materials, magazines, catalogues, programmes and photographs, diaries, notepads and calendars, greetings cards, writing implements, posters, articles of clothing, t-shirts, rainwear, footwear, headwear, neckwear, gloves, mittens, nightwear, swimwear, underwear, articles of outer-clothing, shirts, sweaters, jumpers, trousers, pants, jeans, tops, scarves and ponchos; Loyalty program payment processing services; providing tuition assistance services in the nature of educational scholarships to those with financial need; providing information to potential college, university and trade school students relating to tuition, scholarships, financial opportunities, and tuition assistance