The color(s) red, yellow, gold and white is/are claimed as a feature of the mark.
The mark consists of the stylized word "Chupa" which is in red; directly below is the stylized word "Chups" which is in red; both words are in front of a yellow background which is bordered by a curvy outline with white, red and gold bands, in that order from inside to outside.
The English translation of CHUPA in the mark is IT SUCKS.