The color(s) red, light orange, orange, yellow, light green, green, light blue, blue, purple and white is/are claimed as a feature of the mark.
"FLOOR STORE"
The mark consists of "CARPET EXCHANGE YOUR FLOOR STORE" in white on a solid blue background within a rectangular shape immediately above, and separated by a white line, a series of square shapes adjacent to each other beginning left to right in the colors red, light orange, orange, yellow, light green, green, light blue, blue, purple, red, light orange, orange, yellow, light green, green and blue.
as to "CARPET EXCHANGE"