35 Advertising services, namely, advertising services specializing in quantifying engagement through measuring user interaction with virtual display for others; Advertising services, namely, providing adjusted advertising content in real time based on analysis of user interaction with virtual displays; Business Data processing services, namely, inputting psychometric and biometric data into a software data exchange platform, to perform data analytics and machine learning of the data at both a consumer and enterprise level; Bioinformatics services, namely, business data processing services in the nature of gathering psychometric and biometric data on a user and inputting into a software data exchange platform to provide both a consumer and enterprise insight into the consumer; Analytics services, namely, inputting psychometric and biometric data into a software data exchange platform, to perform data analytics and machine learning of the data at both a consumer and enterprise level; Artificial intelligence data services, namely, generating data frameworks and processing engines to perform data analytics and machine learning of the data at both a consumer and enterprise level