The color(s) brown pantone 7532C, light brown pantone 7531C, Yellow pantone 143C is/are claimed as a feature of the mark.
The mark consists of Brown buffalo body profile in background with light brown hemp leaf centered on body, yellow stylized script "Buffalo River",and yellow stylized lettering "HEMP COMPANY" and "EST. 2017" in foreground centered on buffalo body profile, and with brown stylized lettering "TENNESSEE FAMILY OWNED" centered below buffalo body profile.