The color(s) black, white, and red is/are claimed as a feature of the mark.
The mark consists of one red S and one white S interlocking in the middle of a stylized three part circle, with the inner circle red and the two outer circles white. The circle has a red and white design on the right and left side. Below the circle are the words SPECIFICALLY SPECIAL in white letters, with SPECIFICALLY directly above SPECIAL. Specifically Special is spelled in all capital letters in a classic typeface. Specifically is in a larger font than Special. On the right and left side of Special are red dashes. Below Special in red cursive letters the words "For a little something different" is written.