The mark consists of a design of a publication belonging to B'teinu Real Estate Guide Inc. that organizes real estate listings into separate area and separate property category sections so that clients do not have to search through extraneous real estate information that does not pertain to them. The mark identifies the unique format design of B'teinu's clearly organized area and property category sections distinguishing it from other publications: the cover has color coded area boxes (the colors change so not trademarking the colors only the design format) that correspond with coordinating color coded area sections in the publication itself to make it easy for the clients to open to the area they are interested in. The pages in each of these color coded area sections are then further sectioned by property category with same property type ads grouped together on a page, each with a full color photo and listing description so that clients can easily find the listings that pertain to their specific property category search without the need to filter through unrelated property type ads. Thus, the clients of this publication will use the publication for the purpose of a specific area and property category section not for the publication as a whole. Furthermore, the sections could be purchased separately as goods in trade.