The color(s) white, black, red, and yellow is/are claimed as a feature of the mark.
"NEW YORK"
The mark consists of the wording "EPERIOR NEW YORK", with the word "EPERIOR" in white with a black outline, which is above the wording "NEW YORK" in red with red circles on either side of the wording. All of the foregoing is below an arrow design pointing left consisting of graduated bars outlined in black. From the top, the first, sixth, seventh, and eighth bars are white, and the second, third, fourth, and fifth bars are yellow. The remaining white in the mark represents background and is not a claimed feature of the mark.