45 In-home support services to senior persons, namely, geriatric care management services in the nature of the coordination of necessary services and personal care for older individuals; Non-medical in-home personal care services for assisting with daily living activities of bathing, grooming, feeding, toileting and personal mobility for mentally and physically challenged people and for the elderly; running errands for others; personal shopping for others; providing personal support services for families of patients with life threatening disorders and other illnesses and families of mentally and physically challenged individuals, namely, companionship, help with medical forms, counseling and emotional support