Color is not claimed as a feature of the mark.
The mark consists of the word VELOBAR surrounded by a rectangular box and consisting of the letters V, E, L, B, A, and R in black font on a white background, and the O in the center of the word in the shape of a stylized starburst design with a solid circle in the center surrounded by smaller solid circles of varying sizes; the letters CBD to the right of the word VELOBAR, rotated 90 degrees right and in white font on a black background; the words INSTANT ZEN directly below the word VELOBAR on a white field covering a portion of the rectangular box surrounding the entire mark.