The color(s) black, gray, blue, and turquoise is/are claimed as a feature of the mark.
The mark consists of on the farthest left side of the image is a globe/circle comprised of three blue and turquoise bars, separated by white bars, with gray colors smoke-like lines stemming from atop of the globe; on the top right of the globe, in black bold characters, are the words "world of"; and below "world of" is the word "smoke" in turquoise and bold font, followed by an ampersand symbol in black, which is proceeded by the word "vape" in turquoise and bold font, matching the style of the word "smoke".
WORLD OF SMOKE AND VAPOR