35 Operation of an incentive and loyalty reward program enabling participants to obtain enhanced benefits and discounted and complimentary goods and services through membership and through accumulation of status, points, or credits, which make them eligible or are redeemable for travel, accommodation and other products or benefits from the applicant or designated partners' organizations; wherein such benefits are earned at vehicular refueling centres, convenience stores, and fast-food outlets, and on the purchase of petroleum products, car washes, convenience store products, foods and wares, and services offered through program partners
Trademark: 88257228
