The color(s) pink, blue and white is/are claimed as a feature of the mark.
The mark consists of 3 octagons overlaid on each other, with a light pink octagon, a maroon octagoon, and light blue octagon, with the right lower side, with is blue, Ari's Choice written inside, and above the dotted i (the word Ari) are a total of 12 oval leafs arranged in a fan with 5 leafs above i and a row of 7 leafs above the 5.