35 Retail store services and online retail store services featuring shoes, athletic shoes, footwear, accessories, socks, clothing, apparel, hats and bags; Retail store services featuring shoes, athletic shoes, footwear, accessories, socks, clothing, apparel, hats and bags provided via downloadable mobile applications and websites; Administration of a consumer membership program entitling the participants to receive products and discounts in the field of shoes, clothing and accessories; Promoting the goods and services of others by providing a web site and downloadable mobile applications featuring product reviews, information on trends, how-to articles and videos, discounts, all in the field of shoes, clothing and accessories; collecting, analyzing, processing and providing customer preference and product usage data, to providers of shoes, clothing and accessories