Color is not claimed as a feature of the mark.
"CIGAR", "THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO XUE, JIA" AND "SINCE 1918"
The mark consists of an oval with leaves on the two sides and the words "Since 1918" and a great wall design inside; below is a broken wall design, four Chinese characters, a horizontal line with a curved line design in the middle, and the words "GREATWALL CIGAR".
GREAT WALL
The non-Latin characters in the mark transliterate to "CHANG, CHENG, XUE, JIA" and this means "GREATWALL CIGAR" in English.