35 Designing, developing, implementing, and administering customer loyalty and customer engagement programs for customers which provides incentive benefits and discount membership services in the fields of automotive products and services, travel, shopping, health and wellness, entertainment, home improvement, legal, financial, and consumer protection goods and services; conducting incentive award programs to promote the sale of products and services of others; customer loyalty services and customer club services through closed user groups (CUG) or specified and identified consumers known to a brand, for commercial, promotional advertising and savings purposes featuring a wide range of consumer products and services, activities and events; promoting the sale of credit card and debit card accounts through the administration of incentive award programs and loyalty programs; direct mail advertising services; marketing services, namely, business marketing consulting to businesses and other product and service providers; strategic business management and marketing consulting services to businesses and other product and service providers; marketing management, namely, managing the serving, targeting, tracking and reporting of advertising and other marketing-related content to media platforms, networks and channels; collecting and analyzing consumer and business data to target promotional information featuring offers, advertising, travel discounts, purchasing incentives, discounts on experiences and other marketing-related content to consumers to drive activity or engagement with a brand; business marketing and analysis of market research data services featuring market and data analytics, segmentation, artificial intelligence and curation services involving consumer data and information; developing promotional campaigns for banks, credit unions and other financial institutions to offer to customers and proprietors of businesses; promoting the goods and services of others through the operation of consumer benefit membership clubs and programs that provide discounts and savings on a wide range of consumer products and services, activities and events and provide consumer purchasing benefits and discounted services in the field of automotive vehicles, other automotive products, services and maintenance, travel, shopping, health and wellness, entertainment, home improvement, legal, financial, and consumer protection; and promoting the sale of goods and services of others through promotional contests on behalf of credit and debit card issuers, banks and other financial institutions, retailers, and a wide range of other industries; promoting the goods and services of others, and promoting charitable giving, by conducting a charitable donor gift program, incentive awards program, customer loyalty program and discount program whereby participants utilize gift cards to purchase goods and services of others, which purchases generate charitable donations for non-profit organizations