The color(s) light blue, blue, dark blue, black, white, gray, yellow, brown, dark brown, light green, green, dark green, pink and dark pink is/are claimed as a feature of the mark.
The mark consists of the words "HONU by the SEA" in stylized green font. The words "HONU" and "SEA" have a gray and blue shadow, with various sized dots in the colors dark green and yellow on the top of the lettering. The wording "BY THE" has gray shadowing. The wording appears below a stylized green turtle with big blue and dark blue eyes with black centers, black eye lashes, and white sclera and white circles reflecting in the eyes. The turtle's nose is black, the turtle's mouth is open and is dark pink with a pink tongue. The front of the turtle is in the color yellow with brown stripes. The outer edges of the turtle's shell are in the colors yellow, brown, and dark brown. Dark green dots appear on the turtle's flippers and head. The wording and the turtle design appear against a square blue and gray background with light blue plumeria flowers, and light green edging.
The English translation of the word "HONU" in the mark is "TURTLE".