42 Downloadable mobile software applications for managing customer accounts relating to the authentication and registration of personal property information; Downloadable mobile software applications for managing manufacturer accounts relating to the authentication and registration of goods produced by the manufacturer; E-commerce software enabling users to perform electronic business transactions via a global computer network; Promoting the goods and services of others over the Internet; Marketing, advertising and promoting the goods and services of others, namely, marketing, advertising and promoting personalized insurance, finance, and investment goods and services; Non-downloadable mobile software applications for managing customer accounts relating to the authentication and registration of personal property information; Non-downloadable mobile software applications for managing manufacturer accounts relating to the authentication and registration of goods produced by the manufacturer; Software as a service, namely, non-downloadable blockchain-based computer software application for personal use to authenticate and register information related to personal property; Software as a service, namely, non-downloadable blockchain-based computer software application for manufacturer use to authenticate and register information related to goods produced by the manufacturer; Cloud computing services, namely, cloud-based storage and maintenance of information related to authenticated and registered personal property; Platform as a service (PaaS) featuring e-commerce software enabling users to perform electronic business transactions via a global computer network; Operation of an immutable blockchain-based registry to provide authentication assurance to customers and manufacturers