Color is not claimed as a feature of the mark.
The mark consists of a composition made out of the number 28 and the capital letters "B", "E", "N", and "D" followed by punctuation periods (only capital letters are followed by periods, not the number "28"). The composition is designed so the number "28" is placed as background, the capital letters are of about a third of the height of the number "28" and placed in front of the number "28" in such way that they cut the number horizontally, centered vertically.
BEND TWENTY EIGHT