The colors yellow, green, pink, purple, orange, red, light blue and blue are claimed as a feature of the mark.
The mark consists of a kite design with four sections of pink, purple, green, and yellow, pink ribbons with purple bows on the sides, a light blue string with orange and red bows and the blue wording "KIHACO" below.
The English translation of "KIHACO" in the mark is "to catch".