Color is not claimed as a feature of the mark.
"CERVEZA", "LAGER", "VALDIVIA", AND "DAS GUTE BIER"
The mark consists of two concentric circles, the inner circle containing the stylized word "CERVEZA" presented above the word "LAGER", with stylized a coat of arms presented below this wording; the word "VALDIVIA" is presented below the coat of arms. Underneath the coat of arms is presented the stylized word "KUNSTMANN" above the wording "DAS GUTE BIER". Below this wording is presented a stylized waterfront scene consisting of a harbor, buildings, and a sailboat. The stylized word "VALDIVIA" is presented below the waterfront scene.
The English translation of "CERVEZA" and "DAS GUTE BIER" in the mark is "BEER" and "THE GOOD BEER".