Color is not claimed as a feature of the mark.
The mark consists of the upper-case italicized letters "KECHUANGMAO", with a cat's graphic design on top of these letters. The cat body is an circle opened in the right side with a letter "K" inside, which happens to be the initial letter of the literal element of the mark.
KECHUANGMAO KECHUANGMAO
The English translation of "KECHUANGMAO" in the mark is "KECHUANG" cat.