The color(s) orange, light green, black and white is/are claimed as a feature of the mark.
The mark consists of orange stylized capital letters that are framed in black spelling out the name EL RANCHERO, which contain the stylized silhouette of a green quail, within the stylized silhouette of a white pig, within the stylized silhouette of a green cow above the lettering. Below the main lettering, in capital black letters are the words FOOD PRODUCTS.