Color is not claimed as a feature of the mark.
"KNIVES, RIVERSIDE, CALIF."
The mark consists of The phrase "R.W. LOVELESS" in an arch disposed over the word "KNIVES" which is disposed over the arched phrase "RIVERSIDE, CALIF." all of which is flanked by a pair of arrows, the arrows and arched words forming a pointed ellipse.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
R W LOVELESS KNIVES RIVERSIDE CALIFORNIA