The color(s) dark yellow, light yellow, white, red, pink, green, orange, brown and black is/are claimed as a feature of the mark.
The mark consists of a rectangle with light yellow at the top and bottom, with dark yellow chip designs within. Near the top is "SEÑORIAL" in light yellow outlined in red, with a light yellow and orange circle behind the term. Below is the term "YUCARICAS" in light yellow, outlined in black and white, on top of a red and pink circle with green inner portion. White, dark yellow, and black bands appear to the left and right of this term. Below the circle are a series of potato chips in light yellow, dark yellow, brown, black, and orange.
The English translation of "SEÑORIAL" in the mark is "manorial".