The color(s) yellow, green, blue, purple, pink, red and white is/are claimed as a feature of the mark.
The mark consists of the stylized wording "SMARTIES" on a roll of candies, represented by colored rectangles, within a wrapper, all on a red background. The background areas of the wrapper and the lines between the candies are white, and pink accent lines appear on the ends of the wrapper. The wording "SMARTIES" is red with a white outer border and white highlighting on the letters. The colored rectangles behind the word "SMARTIES" appear in the following order, from left to right: yellow, green, blue, purple, pink, yellow, green, blue, purple, pink, and yellow.