Color is not claimed as a feature of the mark.
The mark consists of three Chinese characters "KE", "MAI", "SI".
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The non-Latin characters in the mark transliterate to "KE", "MAI", "SI" and this means "Branch", "Wheat", "This" in English.