Color is not claimed as a feature of the mark.
The mark consists of stylized wording "kexin" and at the bottom right of the letter "kexin" are four Chinese characters, there are two curves above the letter "kexin".
The non-Latin characters in the mark transliterate to "ke xin shi ye" and this has no meaning in a foreign language.
The wording "kexin" has no meaning in a foreign language.