42 Authentication in the field of identification documents, credit and debit cards, gift cards, consumer products, works of art, stamps, financial products, replacement parts, jewelry, medical products, identity documents, and event and travel tickets; Design and implementation of software and technology solutions for the purpose of product and document authentication and tracking, and brand monitoring and protection, to protect against counterfeiting, tampering, and diversion, and to ensure the integrity of genuine products and documents; Design, development, and implementation of software for authenticating user identification and identity documents, credit and debit cards, gift cards, financial products, consumer products, works of art, stamps, replacement parts, jewelry, medical products, and event and travel tickets; providing authentication of personal identification information in the nature of electronic image or sound verification services using technology to authenticate user identity; Providing user authentication in the nature of electronic image or sound verification services using technology to authenticate user identity for users of electronic funds transfer, credit and debit card and electronic check transactions via a global computer network; Providing user authentication services in the nature of electronic image or sound verification services using technology to authenticate user identity for users in e-commerce transactions; Identification verification services, namely, providing authentication of personal identification information in the nature of verification of personal identity using image capture hardware and software technology as part of transaction processing; Providing user authentication in the nature of verification of personal identity using image capture hardware and software technology of persons making electronic funds transfers, credit and debit card and electronic check transactions via a global computer network as part of transaction processing; Providing user authentication services in the nature of verification of personal identity using image capture hardware and software technology of persons making e-commerce transactions as part of transaction processing