The colors red, gray, and black are claimed as a feature of the mark.
"BUFFALO NIAGARA" AND "716"
The mark consists of the word "WELCOME" in red capitalized font with the numbers "716" in gray font overlapping the "E" in "WELCOME" positioned flush left above the words "EXPLORE BUFFALO NIAGARA" in black
WELCOME SEVEN HUNDRED SIXTEEN EXPLORE BUFFALO NIAGARA; WELCOME SEVEN SIXTEEN EXPLORE BUFFALO NIAGARA